By Jim Boyce | No nation has shone like Australia this previous decade when it comes to bottled wine imports in China. It has extended held second position behind France though steadily closing the gap. It crushes Italy in terms of volume and Spain for worth. In reality, Australia wine quickly has the highest declared worth per bottle of all main sources. How has this occurred?
I lately explained, in this Wine Searcher post, ten motives for the numbers. All the things from the attractive “bottled sunshine” nature of several Down Beneath wines to the Australia-China cost-free trade deal to the decades-old promotion techniques of market and government. There is the concern of meals security and of higher-flying brands—Penfolds, naturally—too.
But not all the roses are red. (Sorry, it is Valentine’s Day.) There are also problems of how significantly Australian wine is imported versus how significantly is sold. And of the function that Chinese investors, in search of Australian residency, play in buoying the numbers.
For the complete story, which includes quotes from Alberto Fernandez, Frank Pan, Jim Sun, Peter Dixon, Andrew Caillard and additional, see right here.
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