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Episode 471 of I am going to Drink to That! was launched just lately, and it options Jeff Kellogg, who returns to the present, this time because the co-founder of the North Carolina wine distributor Kellogg Choices. Jeff, a former sommelier, was beforehand a visitor in episode 230 of I am going to Drink to That!

Altering demographics are rewriting inhabitants maps all throughout the US, and a few mid-size cities – like San Antonio, Phoenix, and Charlotte – are experiencing speedy progress. What does that imply for the wine market in these locations? Jeff Kellogg is betting that the inhabitants features in Charlotte (which added over 15,500 new residents between 2016 and 2017) will translate right into a market that’s thirsty for the wines he’s now promoting there. He began a distribution enterprise in North Carolina, after working as a wine purchaser in each San Francisco and New York Metropolis. Jeff reasoned that the consuming habits of a newly expanded Charlotte would possibly transfer extra consistent with the wine traits on the coasts. And he needed to symbolize wines in North Carolina that he was accustomed to from these different cities, however which hadn’t been beforehand out there in NC. So, how is it understanding? Jeff may be very open in explaining among the challenges he has confronted thus far, and which classes he has needed to be taught the arduous method. Because the demographic map of the nation continues to shift, and as a youthful inhabitants of sommeliers appears to personal their very own companies at some point, Jeff’s decisions could turn into more and more widespread ones for a lot of different folks as properly.

Hearken to the stream above, or test it out on Apple Podcasts, YouTube or Spotify.

I am going to Drink to That’s the world’s most listened-to wine podcast, hosted by Levi Dalton. Levi has had an extended profession working as a sommelier in among the most distinguished and acclaimed eating rooms in America. He has served wine to company of Restaurant Daniel, Masa, and Alto, all in Manhattan. Levi has additionally contributed articles on wine themes to publications corresponding to The Artwork of Consuming, Wine & Spirits journal, Bon Appetit on-line, and Eater NY. Try his photos on Instagram and comply with him on Twitter: @leviopenswine